Puzzles, personality and marketing Yesteryear’s primary marketing technique was blasting a single message on paper to a general audience of prospects. Handed down as inviolable law, marketers unquestioningly used it … as they walked barefoot uphill five miles each way to school in blinding snowstorms. In the 1920s that Carl Jung and William Moulton Marston observed the...Read more
Behavioral Marketing and Human Centered Design
"Well done is better than well said" - Ben Franklin If you've been following me on social media at all you know I'm a fan of human centered design. I've just done some online education though and am taking it a step further into Behavioral Marketing. The concept that experiences with products/services and online interfaces that...Read more
5 Key Principles Of User Centered Design and Website Usability
"See it big, & keep it simple" Wilfred PetersonI have long thought that when a customer comes to your website they should experience their visit like they would if they walked into your store or office. As a customer when you walk into Home Depot there are...