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Category Archives: Human Centered Design and Marketing

User Centered Design – putting together the Puzzle

Puzzles, personality and marketing Yesteryear’s primary marketing technique was blasting a single message on paper to a general audience of prospects. Handed down as inviolable law, marketers unquestioningly used it … as they walked barefoot uphill five miles each way to school in blinding snowstorms. In the 1920s that Carl Jung and William Moulton Marston observed the...
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Behavioral Marketing and Human Centered Design

"Well done is better than well said" - Ben Franklin If you've been following me on social media at all you know I'm a fan of human centered design. I've just done some online education though and am taking it a step further into Behavioral Marketing. The concept that experiences with products/services and online interfaces that...
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Exele Information Systems – Multi Directional Marketing

Vertical Insite worked with Exele Information Systems to capture the attention of potential customers for Exele TopView Software who will be attending upcoming Industry Tradeshows using multi directional marketing through postcard mailings, promotional material mailing and LinkedIn Advertising. Influence them to visit Exele’s tradeshow booth. Update Exele’s company website look and feel to be both...
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Kids Out and About – Re-branding Strategy

Corporate Rebranding Kids Out and About (KOAA) is a fast growing online resource for kids and families that grew tired of the quality of design work they were getting through multiple companies. The ladies wanted to rebrand their company with a look and feel they could use for all types of marketing and media from coast...
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