Contact us today at 585.329.8313
solutions@verticalinsite.com

Category Archives: Human Centered Design and Marketing

User Centered Design – putting together the Puzzle

Puzzles, personality and marketing Yesteryear’s primary marketing technique was blasting a single message on paper to a general audience of prospects. Handed down as inviolable law, marketers unquestioningly used it … as they walked barefoot uphill five miles each way to school in blinding snowstorms. In the 1920s that Carl Jung and William Moulton Marston observed the...
Read more

Behavioral Marketing and Human Centered Design

"Well done is better than well said" - Ben Franklin If you've been following me on social media at all you know I'm a fan of human centered design. I've just done some online education though and am taking it a step further into Behavioral Marketing. The concept that experiences with products/services and online interfaces that...
Read more