“Power is gained by sharing knowledge, not hoarding it”
It is hard to build trust between you and a potential client. Trust takes time and in today’s fast paced lifestyles that can be a huge hurdle. But sharing your knowledge, whether in your initial meeting, on your website blog and/or in social media this all goes a long way. It shows that you are an expert in what you do, builds credibility that you are passionate about what you are offering and builds your reputation up in your industry.
We are not saying you should give away your services but giving good advice builds a foundation that when the customer is ready to buy they can trust you to take care of their needs and will give them what they expect. Because you’ve already shown you’ve got what it takes.